Founder & CEO
With 30+ years of global experience, Sonja’s understanding of the talent acquisition industry is unrivaled. Her proven success, learned expertise, and deeply rooted professional network provide her the unique knowledge and ability to marry the best of traditional executive search with in-house recruitment.
Sonja strives to help businesses adapt to the future by aligning people, culture, consumer, and commercial strategy. She is passionate about leading the next wave of transformation in executive search and created BreakPoint to help her do it.
In addition to BreakPoint, Sonja runs her own executive search firm – Muller & Associates. As CEO of Muller & Associates, Sonja helps enterprises redefine their leadership construct in a way that unlocks unlimited growth potential. She has worked with some of the world’s leading consumer, technology, and financial brands such as Apple, Burberry, Bank of America, Bakkavör, Experian, IHG, Compass Food Services, Primera, and Wells Fargo.
Outside of work, Sonja has produced an Oscar-nominated documentary and founded a winery and olive oil farm in Tuscany. She is an advocate for gender and cultural diversity in business and a vanguard for women in leadership. Sonja has worked on both coasts of the USA, South Africa, London, and Italy.
COO & Co-Founder
With 25 years experience working with companies of all sizes across all continents, Ed is dedicated to helping organizations with executive search solutions and streamlined talent strategies. Having spent 17 years with the leading global business in the executive search and leadership sector, Korn Ferry, Ed has partnered with complex organizations across the globe, delivering creative solutions at scale to their executive search needs.
He is passionate about working with people who challenge the accepted norms and look for the new and the different. His experience establishing and running Korn Ferry’s global account program in executive search and leadership consulting has enabled him to contribute to the evolution of executive search industry from all angles, working across all sectors and regions of the world.
Ed believes that the modern approach to talent solutions must be to look forward, appreciating the dynamics of the present whilst supporting the continuous progression of change, including greater diversity, evolved working habits and technology-enabled working solutions. His goal is to help companies through continuous transformation by attracting and enabling the right leadership for now and the future, aligning culture, strategy and executive talent.
Affiliate Relationship Manager
Lori Machens is the consummate relationship builder and “caretaker” of high performers.
Born and raised near St, Louis, MO, Lori graduated with a BA in Sociology from DePaul University (Chicago) and promptly moved to LA. Her first role was as a teacher at the Hollywood Little Red SchoolHouse for 3 years, a school known for its illustrious parent body. It was during this period where Lori learnt her incredible interpersonal skills, resilience and patience, and honed her problem-solving capabilities under high-pressure conditions.
Lori then transitioned into the world of theatre, where she worked as a production assistant for Michael Alden, a well-respected Off Broadway and Broadway producer. This exposure led Lori to film and a position in Post-production. She moved to London and expanded into casting for TV and theatre. In a city known for the hound-like perseverance of the paparazzi, and difficult, larger-than-life egos, her interpersonal and problem-solving skills were invaluable.
In 2006 Lori returned to NYC, becoming a crucial part of Sonja Muller’s team. During the recession of 2008/2009, when the headhunting world was almost eradicated, she was asked by Robert Mackintosh (brother of Cameron) to return to the UK to help manage a well-known UK girl band, The Saturdays. That led to her being asked to recruit for the famous British boy band, The Wanted (of Glad You Came fame). For the beginning chapters of their careers, Lori was responsible for advertising, auditioning, and then managing the day-to-day lives these young men and their families, who found themselves suddenly thrust into stardom. Following the band’s successful transition to the US market, Lori returned to the the US and the Muller business and family, where she has managed the executive search firm’s needs and managed homes in Tuscany, Cape Town, Toronto, London, NYC and Atlanta, GA.
In conjunction with managing and helping the Muller team through the greatest series of crisis’s in living memory (2008 Recession and 2019 pandemic), in her spare time, she also home-schooled Hannah and Caleb, Sonja’s children. Lori is an invaluable member of the Muller team, not only due to her experience, industry contacts and interpersonal skills, but also her willingness to help those around her, no matter the circumstances.
When Sonja created the concept of BreakPoint Talent Solutions and realized the crucial role the Affiliate network liaison would have, she knew she needed the most qualified person to nurture and care for this key business community. Lori puts the people she takes care of above anything else. We cannot think of anyone better to head up this role with this ground-breaking global family of Affiliates for BreakPoint Talent Solutions.